Stories are very powerful. They have a way of connecting with people that statistics and descriptions of services do not. Although we like to think that we make decisions based on a rational examination of the facts, emotion plays a large factor in our decision making process.
So, how do we share the stories of our clients, our teams, our organizations? What are our ethical responsibilites? This two-part article in PhilanTopic discusses the ethical considerations of story telling.
http://pndblog.typepad.com/pndblog/2011/04/ethical-storysharing-part-1.html
http://pndblog.typepad.com/pndblog/2011/04/ethical-storysharing-part-2.html
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